Competitive data sales for startups

Your data is worth more than the first offer.

Sell your data to the right AI buyer, at a competitive price. We run the process. You pay only when it closes.

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Buyers are already in the market.

Demand has moved toward enterprise workflows, expert reasoning and production code. Most startups already have it, or have it sitting on a shelf.

Operational data

micro1 has said it plans to spend $1B over 12 months licensing company data: SOPs, knowledge bases, CRM, project histories.1

Workflow records

Mercor runs a program for the workflow data a business already generates, and has approached startups about code and task records.2

Real codebases

Buyers in our network want proprietary repos, ideally around 100k lines each, human-written, with git history and tests. Shelved products count.

1. The Next Web, Oct 2026; micro1.ai/data-partnerships.  2. mercor.com; AI Weekly citing The Information.

Competition changes the number.

Selling alone usually means one buyer and one number. One founder in our network kept talking to buyers. Here's what happened.

One founder's offersFirst offer about $75,000. After more buyers, $150,000. Closed with Mercor for about $460,000.$0$100k$200k$300k$400k$500k~$75kFirst offer$150kAfter more buyers~$460kClosed with MercorOne founder's offersFirst offer about $75,000. After more buyers, $150,000. Closed with Mercor for about $460,000.$0$100k$200k$300k$400k$500k~$75kFirst offer$150kMore buyers~$460kClosed

One anonymized example. Not typical, not a guarantee. Outcomes depend on your data, its rights status and the market.

First offers can be a fraction of what a competitive process produces. Closing that gap is the job.

One dataset, several buyers, one decision.

A few hours of your team's time. We run the process, and you make every call.

How a sale runsSeveral kinds of company data are packaged into one manifest, shown to four to six buyers in parallel, and one best offer is chosen.CodebasesSupport ticketsSOPs and runbooksExpert feedbackYour dataManifestFour to six buyersBest offerYour dataManifestBuyersBest offer
  1. Week 1

    Discover

    A guided pass through every department to find sellable data, including the assets teams forget they have.

  2. Weeks 1–2

    Package

    A buyer-ready manifest: what it is, how much, format, rights, consent and provenance.

  3. Week 3

    Compete

    Parallel introductions to four to six fitting buyers, with one offer deadline, so offers arrive together.

  4. Weeks 4–6

    Negotiate

    Offers compared on structure, exclusivity, timing and cost, not just the headline. Then we push for better terms.

Tom is CC'd on every buyer thread from first intro to signed deal. Your data never passes through us; samples go to buyers directly, under their NDA. Timelines are typical, not promised.

The manifest is what buyers read first.

A precise, honest description of your data. It answers diligence questions before they're asked, which is where price gets protected.

  • Volume, format and time span, from real counts
  • Ownership and the terms it was collected under
  • Personal data, third-party code and secrets, resolved
  • Signed attestation before any introduction
Data manifestPrepared for buyer review
Draft
AssetShelved v1 product codebase
Volume
4 repositories, about 110k lines each
History
2017 to 2023, 9,400 commits
Format
Git with full history and tests
Ownership
Created in-house Confirmed
Personal data
None found in review Checked
Third-party code
Permissive licenses only Inventoried
Secrets
Scrubbed from history Done
Attestation
Officer signature Pending
7 of 8 sections complete
Illustrative example, not a real client.

Rights first.

Clean rights are the biggest single lever on price. We sort them before anyone sees a sample.

Often sellable

  • Shelved or legacy codebases High demand
  • Active repos with git history
  • Bug tickets linked to fixes
  • Support tickets with resolutions
  • SOPs, runbooks, project histories
  • Expert reviews and annotations
  • Human feedback on AI outputs
  • Screen recordings, owned audio and video

Before any introduction

  • You own it, and your terms allowed this use
  • Personal data consented, removed or de-identified
  • Third-party and open-source code inventoried
  • Secrets scrubbed from history
  • An officer signs a rights and consent attestation
  • Privileged, HR and employee data stays out

We're not lawyers and this isn't legal advice. We recommend your counsel review rights and privacy.

You pay when you get paid.

Our incentives are simple and written down. Both sides know exactly how we're paid.

Success fee

10%

Of proceeds from buyers we introduce, only when a deal closes. No deal, no fee.

Buyer compensation

Disclosed

Some buyers pay us a referral fee or a share of the deal. It's in our agreement, and before you choose an offer we tell you which buyers pay us. We also tell buyers, in writing, that you compensate us.

Manifest fee

[$X]*

Optional, only if agreed up front. Credited back against the success fee at close.

* Placeholder terms, finalized in your client agreement. No sale or price is guaranteed.

Materials

Client portalGuided intake and data discovery that builds your draft manifest.Start DeckHow it works, what buyers want, and how we're paid.View One-pagerA single page to share with your team. Also available as a PDF.View

Let's find out what your data is worth.

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